CONCEPT

IDEM is a Latin word meaning ‘The Same’, and also a syllabic acronym for ‘IDentity’ and ‘EMotion’.

In one word, the essence of a concept...

read more

FOUR MEANINGFUL WORDS

/ˈaɪ.kɒn/ n. - L < Gr eikōn, an image, figure (in LGr, sacred image) < IE base *weik-, to resemble > Lith į-vỹkti, to happen, become true. 1 Picture or a representation generally painted in oil on a wooden panel, depicted in a traditional Byzantine style. 2 a :Image, picture, representation, etc; b :A famous thing that represents something of importance. 3 Person or a thing regarded as a symbol of belief, nation, community, or cultural movement. 

ICON

IDEM

/ˈɪdɛm/ pr. 1 the same: even used to refer to something  previously cited. 

/aɪˈden.tə.ti/ n. -  Word origin of ‘identity’: Medieval Latin identitatem 

(nominative identitas) "sameness, oneness, state of being the same," ultimately from Latin idem (neuter) "the same" (see idem). 1 a :who a person is, or the qualities of a person or group that make them different from others; b :the distinguishing character or personality of an individual. 2 sameness in all that constitutes the objective reality of a thing : ONENESS.

IDENTITY

EMOTION

/ɪˈməʊʃən/ n. - Word origin of ‘emotion’: Latin emovere "move out, remove, agitate," from assimilated form of ex "out" (see ex-) + movere "to move" (from PIE root *meue- "to push away"). 1 a :an emotion is a feeling such as happiness, love, fear, anger, or hatred, which can be caused by the situation that you are in or the people you are with; b :any specific feeling; any of various complex reactions with both mental and physical manifestations, as love, hate, fear, anger, etc. 2 strong feeling; excitement. 

THE IDEA

At which part of the F-series Porsche 911 do Specialists and Enthusiasts give

the very first glance?

read more